PIM
Learn about Salsify’s enterprise PIM solution.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Easily enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
PXM App Center
Gain extensions, integrations, and destinations with the PXM App Center.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Win on the digital shelf by automating manual tasks.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Syndication Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Use Enhanced Content to turn product pages into product experiences.
Commerce Platform Integrations
Create winning product experiences everywhere shoppers are, including on owned sites.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
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Webinars
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Engineering Blog
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Knowledge Base
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Product Updates
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API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
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Encapsulation is a visual design tactic in which businesses encase critical information on a web page in a box or differently colored element to drive users’ attention to that information.
Directional cues are visual techniques that guide a website visitor’s eye to important elements on the page, including buttons, high-converting elements, or key product information. Encapsulation is a type of implicit directional cue that involves placing important information or visual elements in a box on the page to ensure that information stands out from the rest of the page.
In most cases, encapsulation will involve a literal box that cordons off critical details from the rest of the web page. Businesses typically use this explicit type of encapsulation to drive site visitors to buttons that lead to purchase or newsletter sign-up forms.
In other cases, businesses might create an element with significant color contrast or shading to make certain elements stand out on the page. In either of these cases, the business deploys encapsulation to direct the visitor’s eye to the elements that drive them closer to converting.