2025 Digital Shelf Summit: Building Omnichannel Growth and Future-Ready Strategies

Day three of the 2025 Digital Shelf Summit, hosted by the Digital Shelf Institute (DSI), offered tools, trends, and tactics needed to thrive in a world full of always-on shoppers during DSI Day.

On Wednesday, April 9, the 2025 Digital Shelf Summit came to a close, ending with DSI Day, highlighting top leaders across the commerce ecosystem who offered future-forward strategies, the latest industry insights, and actionable guidance on how to move forward in this new world of commerce.

The location and the date of the 2026 Digital Shelf Summit was also announced: May 4–6 in Atlanta, Georgia.

DSI Day: Embracing Digital, Data, and Organizational Agility

Keynote sessions and panels explored how digital transformation reshapes retail, with leaders from PepsiCo, Kraft Heinz, Accenture, and Amazon Ads sharing actionable strategies and data-backed insights.

Topics ranged from navigating the complexities of ecommerce, redefining organizational structures, mastering omnichannel activation, and building long-term shopper loyalty to leveraging digital shelf intelligence and integrated retail media.

With artificial intelligence (AI)-driven measurement and a unified content and commerce mindset emerging as critical themes, attendees were equipped with a holistic view of what success in 2025 and beyond demands.

Next Steps for the Future of Commerce

Now is the time to put these insights into motion. Assess your internal alignment, especially around where commerce sits organizationally and how cross-functional teams are educated on ecommerce fundamentals.

Apply zero-cost growth tactics, evaluate digital shelf performance, and shift from legacy key performance indicators (KPIs) toward metrics that reflect omnichannel impact. Test new strategies in media measurement, product launches, and content consistency across platforms.

Whether you're investing in retail media or refining loyalty tactics, the focus should be on scalable, incremental growth and transformation. The biggest opportunity lies in applying these learnings to break down silos and build cohesive, digitally fluent organizations prepared to lead in a competitive, data-driven retail future.