2025 Digital Shelf Summit: Lessons From Salsify Academy Day and the Digital Transformer Awards

The 2025 Digital Shelf Summit kicked off on Monday, April 7, with actionable, hands-on training and the Digital Transformer Awards.

On Monday, April 7, Salsify Academy Day, sponsored by Lettuce Commerce, kicked off the 2025 Digital Shelf Summit, offering Salsify customers the opportunity to level up their digital shelf efficiency and performance with the Salsify Product Experience Management (PXM) platform.

Monday ended with the Digital Shelf Transformer Awards, recognizing several exceptional organizations that increased efficiency, drove performance, and transformed their digital shelf operations.

Salsify Academy Day

From learning how to effectively leverage artificial intelligence (AI) within Salsify to power product management workflows and leveraging the power of Salsify formulas to accelerating product content syndication with Amazon, these hands-on sessions explored building high-value skills for big impact.

Attendees also got the chance to take the fast track to Salsify Certification in our session breaking down the most critical concepts for the exam, giving them a chance to get certified with ease.

Digital Shelf Transformer Awards

The evening ended with the opening night reception and the Digital Shelf Transformer Awards. These awards offer a chance to celebrate the extraordinary achievements of organizations across the industry.

Each of our finalists has shown exceptional innovation, determination, and impact — all proving what’s possible when great teams harness the power of the digital shelf. 

This year, our finalists for the Digital Transformer Awards were:

• American Bath Group
• Edgewell Personal Care
• Kids 2, Inc.
• Maple Leaf Foods
• Meubles RD
• PowerA
• Staples
• Lush Décor

Digital Shelf Transformer Winners

We announced our winners for each of our four award categories, recognizing the remarkable strides these organizations have made in transforming their digital shelf capabilities.

Outstanding Achievement in Efficiency Improvements (New Salsify Implementation): Lush Décor

Lush Décor went from having “spreadsheet chaos, scattered product data, and no defined content process” to “a centralized PIM [product information management solution] in Salsify, powering efficient syndication to Target, Overstock, Amazon, and beyond — driving internal enablement and content consistency.”

Outstanding Achievement in Efficiency Improvements (Existing Salsify Implementation): American Bath Group

American Bath Group went from having “30-plus brands operating with inconsistent data processes and SKU onboarding done one guess at a time” to “a ‘data contract process’ that brought structure, accountability, and massive gains — 15,000 SKUs now meet standards and onboarding volume quadrupled with no extra headcount.”

Outstanding Achievement Digital Shelf Performance Improvements: Maple Leaf Foods

Maple Leaf Foods went from having “manual, repetitive processes and content quality challenges — during one of the biggest restructures in company history” to “automated naming, syndication, and governance improvements that boosted content quality scores by 46%, freed up a workday each week, and drove a 29% sales lift at a key retail partner.”

Outstanding Achievement in Operational and Organizational Transformation: Edgewell Personal Care

Edgewell Personal Care went from having “fragmented Salsify adoption, manual processes, and long go-to-market (GTM) times — especially across complex European markets” to “a fully embedded Salsify strategy across the product lifecycle — cutting Amazon GTM time from three weeks to two days, saving about 900 hours per month, achieving 100% product data availability before launch.”

Setting the Tone for an Action-Packed Week

Day one of the 2025 Digital Shelf Summit set the tone for an inspiring and action-packed week, equipping attendees with powerful new skills, insights, and certifications — and capping it off with a celebration of the transformational impact our community is driving across the digital shelf.