How To Fix These Top Product Page Conversion Killers

You may be a victim of “conversion killers” if your product pages aren’t driving sales. Common product page conversion killers include inconsistent, incomplete experiences that leave shoppers wanting more — and usually result in them turning elsewhere.

But don’t despair: This isn’t a death knell for your brand. You still have an opportunity to optimize your product pages to attract and convert more customers.

To do so, you must fix the product page fundamentals that will improve customer satisfaction, such as thorough, engaging product titles, descriptions, and images.

Here’s a tactical guide for ensuring your product pages avoid conversion-killer pitfalls, with tips on how to fix them.

Are You Falling Victim to These Product Page Conversion Killers?

Conversion killers are product content challenges that cause shoppers to “kill” or abandon their carts, inhibiting sales and brand growth. 

They turn an excited customer toward the exit — aka they cause customers to ditch your website expeditiously when they realize your product pages are lacking consistent product content info or high-quality visuals. 

Salsify’s “2025 Consumer Research” report, a survey of 1,910 U.S. and U.K. shoppers across generation groups, pinpointed the product content factors that make customers abandon an online sale.

Top product content factors attributed to an abandoned cart include: 

• Inconsistent product information across different websites (54%)
• Incomplete or poorly written product titles or descriptions (53%)
• No or low customer reviews (48%)
• Lack of brand trust (45%)
• No or low-quality product images or videos (42%)
• Out-of-stock product (29%)
• No user-generated content (UGC) (17%)
• No product comparison charts (12%)

Best Practices for Fixing Your Product Page Challenges

Here’s how to fix these pesky product page challenges, along with tips for product page optimization. 

Eliminate Confusion by Improving Inconsistent, Incomplete Experiences 

Shoppers will see red flags if they encounter inconsistent or incomplete product pages. Despite your brand’s hard work to ensure customer satisfaction, you’ll end up conveying a lack of effort.

Product titles and descriptions are often top conversion killers because shoppers place great significance on them. If titles and descriptions aren’t up to snuff, they’ll turn customers away. 

In Salsify’s latest consumer research, 77% of shoppers named product titles and descriptions as “extremely” or “very” important factors in their purchase decision. Additionally, 71% of shoppers have returned products because of incorrect product content. 

Consider these shopping needs when crafting your titles or descriptions. If you’re selling stainless steel, microwavable, nesting food bowls, for example, optimize your descriptions to ensure those details are represented and easily accessible. 

Amazon product pages do this well by listing all the pertinent information in the title and repeating it in the product description. 

Less is not more in this instance. Skimping on the details could be the difference between “add to cart” and “abandon cart.” 

Add Depth to Your Product Pages With Engaging Visuals  

The adage “don’t judge a book by its cover” doesn’t apply to product pages. Shoppers are certainly judging online products based on their visuals, especially if they’re unable to see the products in person first. 

According to Salsify’s consumer research, 77% of surveyed shoppers say that high-quality images and videos are “extremely” or “very” important factors in their purchase decision. 

If your online product visuals are lacking, you can improve them with enhanced content like:

• Product videos
• 3D imagery
• Lifestyle imagery
• Product comparison charts
• User-generated content (UGC)

Perfume brand D.S. & Durga offers great examples of engaging imagery done well. Pictured is their well-known pistachio scent in an ice cream sundae bowl — an image so delicious you can almost taste it. 

Online shoppers want to feel confident that their purchases will meet their expectations. They’re taking a leap of faith every time they buy an item they can’t experience in person first. Your imagery and videos should offer them the next best thing.

Offer Social Proof To Build Brand Trust 

Brand trust is paramount for shoppers. According to Salsify consumer research, 45% of shoppers will abandon a sale if they don’t trust the brand. Conversely, 87% of shoppers will spend more on a product from a brand they trust.

You can build this brand trust by including customer reviews on your product pages — something 48% of consumers in Salsify’s consumer research said helps build trust with a brand.

Anthropologie offers comprehensive reviews that allow shoppers to share detailed insights about their purchases. 

Displaying UGC — whether it’s a featured YouTube review from a customer or a how-to video from a brand ambassador — is also a great way to connect with shoppers and increase their trust. 

Social proof is crucial to building trust. By including reviews and UGC, you’re giving shoppers the confidence they need to make a purchase decision. 

Streamline Your Content With a Product Content Solution 

Designed to centralize, manage, enrich, syndicate, and optimize your product content, product experience management (PXM) solutions are an excellent fix for product page conversion killers. 

You can use PXM to seamlessly syndicate all of your updated, accurate product information to specified destinations, eliminating the content gaps that discourage shoppers from purchasing.

PXM’s orders and inventory management capabilities will keep you updated on product inventory, which will help you avoid the dreaded out-of-stock moments that cause 29% of shoppers to abandon their carts, per Salsify consumer research.

Conversion Killers Aren’t a Death Sentence for Your Brand 

With the right approach, conversion killers can easily be transformed into conversion drivers. Customers want consistent experiences that offer engaging titles, descriptions, and visuals, featuring honest feedback from fellow shoppers.

Remember that this isn’t a one-time fix: Product page optimization requires consistent monitoring and tweaking, but the growth will be worth it.