The Dangers of a PIM-Only Approach [VIDEO] | Salsify

Omnichannel Commerce Strategy

January 30, 2020

The Dangers of a PIM-Only Approach [VIDEO] | Salsify

If you're pulling product information from a variety of locations across your organization, you have disconnected workflow that's delivering less-than-optimal customer experiences. For product information management (PIM), there are hidden strategy dangers.

Watch Rob Gonzalez, our co-founder and CMO, discuss the impact of a PIM-only ecommerce approach.

Overcome Execution Silos

By connecting content, ecosystems, and analytics, brands can overcome execution silos. PIM corners brands into these silos by design by not being integrated and cross-functional. Treat each of these core competencies (i.e., content, ecosystems, and analytics) as an integrated and iterable process to create compelling product experiences across channels.

Having a PIM-only approach to ecommerce weakens your brand’s ability to continually improve upon the product experiences you are syndicating across the digital ecosystem, which, in turn, can negatively affect search rank and — ultimately — conversions.

Tag(s): Omnichannel Commerce Strategy Video Ecommerce GTM Strategy

Written by: Salsify

Salsify drives results for customers worldwide, empowering them to win on the digital shelf.

Top Ecommerce Trends To Watch in 2025

2023 saw ecommerce take center stage. 2024 saw consumers asking for more — of everything. More sales and marketing personalization. More product options. More ways to connect...

Ecommerce Marketing

9 minute read

Creative Real-World Examples of Zero-Party Data Collection From Brands and Retailers

Collecting zero-party data isn’t just about gathering customer info — it’s about engaging customers in a fun and respectful manner while adding value to their lives.

Ecommerce Trends

6 minute read

Enter the Future of Shopping: The Age of the AI Shopping Assistant and Chatbot

Throughout history, luxury has largely been defined by exclusivity: a tailor crafting styles to one’s exact measurements, a jeweler designing bespoke pieces for private...

Subscribe to the Below the Fold Newsletter

Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.