The Dangers of a PIM-Only Approach [VIDEO] | Salsify

Omnichannel Commerce Strategy

January 30, 2020

The Dangers of a PIM-Only Approach [VIDEO] | Salsify

If you're pulling product information from a variety of locations across your organization, you have disconnected workflow that's delivering less-than-optimal customer experiences. For product information management (PIM), there are hidden strategy dangers.

Watch Rob Gonzalez, our co-founder and CMO, discuss the impact of a PIM-only ecommerce approach.

Overcome Execution Silos

By connecting content, ecosystems, and analytics, brands can overcome execution silos. PIM corners brands into these silos by design by not being integrated and cross-functional. Treat each of these core competencies (i.e., content, ecosystems, and analytics) as an integrated and iterable process to create compelling product experiences across channels.

Having a PIM-only approach to ecommerce weakens your brand’s ability to continually improve upon the product experiences you are syndicating across the digital ecosystem, which, in turn, can negatively affect search rank and — ultimately — conversions.

Tag(s): Omnichannel Commerce Strategy Video Ecommerce GTM Strategy

Written by: Salsify

Salsify drives results for customers worldwide, empowering them to win on the digital shelf.

The Future of Household Spending: New Data Shows Who Controls and Influences Budgets

At first glance, who influences — and ultimately controls — household spending isn’t always readily apparent. And as the concepts of “family” and “household” evolve, so too...

Ecommerce Trends

10 minute read

What Are the Most Exciting Innovations Reshaping Grocery Retail?

The grocery market is changing, with new tools and technologies paving the way for enhanced customer experiences and intelligent data analytics.

Ecommerce GTM Strategy

13 minute read

10 Creative Tactics To Maximize Ecommerce Profitability

All ecommerce stores want to be profitable. But with so many online stores competing for attention, today’s brands need to dig deep and find creative ways to maximize their...

Subscribe to the Below the Fold Newsletter

Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.