When using an agile engineering methodology, your IT team gathers just enough product requirements to get started and release a beta version to begin getting feedback from your end user. This method helps you understand what’s working well with your customer base and the market at large, fast. If you apply this method to product data itself - you can improve your ecommerce outcomes quickly.
Salsify Co-founder Rob Gonzalez shares how systematically putting content on your sales endpoint with an agile method helps you manage to outcomes. By looking at how your data impacts product ratings, search rank, customer satisfaction, and sales you can learn the best ways to move quickly in order to compete effectively on the digital shelf.
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