"It's not the size of your shop. It's the size of your imagination."

Our co-founder Rob Gonzalez sent me this video this morning, and I love it. It's from the folks at geekspeak, an eCommerce services company. Sometimes in the drive to scale, taking on the endless aisle, and going omnichannel, we forget that at the end of the day great merchandising is storytelling. There are more ways to connect with people than ever before, and it's both a blessing and a curse. But these two minutes reminded me of the simple power of a story well told. Make space in your day to think about how your product content can tell a story - lowest common denominator content is not only not enough, it's no fun at all.