How to Improve Amazon Ad Spend ROI [VIDEO] | Salsify

Video

February 27, 2019

With Amazon’s advertising business set to reach $16 billion by 2021, it’s critical that your brand make the most of any spend by mastering the fundamentals of your product page. Salsify Co-founder Rob Gonzalez shares four critical ways to make your ad spend more effective.

Watch the video to learn which changes will most impact your search rank and your conversion rate, the two critical aspects of improving your performance and lowering your ad rates on Amazon.

Tag(s): Video Product Page Optimization

Written by: Peter Crosby

I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.

The Art of the Impulse Buy: 70% of Shoppers Say Discounts Drive Unplanned Purchases — Here’s Why

Some purchases are carefully considered. Others, not so much.

Ecommerce Marketing

10 minute read

What Does It Take To Have a Good Brand Reputation in 2025?

Brands should have the opposite mentality of Joan Jett, who doesn’t give a damn about her reputation. Especially since 69% of shoppers cite brand reputation in their top...

Ecommerce Trends

11 minute read

What Is Commerce Media — and How Can It Optimize Your Marketing Spend?

Your product? On point. Your brand story? Snatched. But your advertising approach? Anarchy. Which means your marketing spend? Squandered.

Subscribe to the Below the Fold Newsletter