Q2 2025 Ecommerce Report: Consumer Research, Expert Insights | Salsify

The second quarter (Q2) lends itself to summer (Q3) promotional planning and half-yearly goal adjustments. Temperatures near you are likely heating up (hopefully within reason), and impending sales events can only be described as “sizzling.”

Furthermore, consumers’ appetite for ecommerce — namely, mobile commerce (mcommerce) continues to grow.

The “Ecommerce Pulse Report: Q2 2025” from Salsify and the Digital Shelf Institute (DSI) offers brands a Q2 recipe for success — featuring fresh consumer research, expert insights, and can’t-miss ecommerce events and milestones.

Report Highlights: What’s Happening in Ecommerce in Q2?

It might be hard to keep your cool as H2 creeps closer, but as Aliza Levinsky, global director of digital shelf excellence and ecommerce analytics at the Colgate-Palmolive Company shares, “Prioritization is about making difficult choices — if everything is important, nothing is.”

The Q2 edition of the ecommerce pulse report features:

• Expert Insights and Advice: Check out tips from ecommerce professionals and industry leaders who have been there (or are right there in the trenches with you) regarding strategic planning, mid-year assessments, and promotional strategies.
• A Breakdown of Upcoming Ecommerce Events: You might be able to conduct ecommerce competitor analysis and market research behind your screen, sure — but better yet, many in-person opportunities to connect and hear from industry experts in exciting locales like London and Paris are coming soon.
• Top Industry Trends: According to Salsify’s survey of more than 1,000 shoppers across generation groups in the U.S. and U.K., the spotlight trends include Amazon Prime Day plans, next-gen sales and discounts, and mcommerce.

How Brands Can Prepare (and Get Ahead) This Summer

Three-quarters (75%) of shoppers plan to shop Prime Day deals — how can you ensure your brand doesn’t let them (and your goals) down? More than half (53%) are looking for electronics, and even more (58%) consumers wait for Amazon Prime Day to make special purchases.

However, these shoppers aren’t just browsing Amazon or participating in “always-on” shopping from anywhere (well, with mcommerce, they technically are) — 59% of consumers say smartphones are their preferred device for online purchases. This makes optimizing your product detail pages (PDPs) for mobile crucial.

With so many competing sales events, however, it’s important to know what types of discounts actually capture consumer interest and excitement. According to Salsify’s research, 62% of consumers say flash sales and other limited-time discounts are a top driver for completing online purchases, followed by product bundle discounts like buy one, get one free offers (45%).

Fuel Ecommerce Success in Every Quarter

If you make plans backed by consumer research and prioritize as necessary, winning the digital shelf and staying ahead of competitors is perfectly possible.

Download the full report for more insights on how your brand can stand the heat in Q2 and conquer Q3 with confidence.