Rob Gonzalez, co-founder and CMO at Salsify, was a recent guest on the SaaStr Podcast. The SaaStr Podcast focuses on the world of software-as-a-service (SaaS), interviewing industry experts to highlight their best practices, lessons learned, and vision for the future of the industry.
The podcast has hosted a wide range of top experts, including Slack CEO Stewart Butterfield, Gusto COO Lexi Reese, and Hashicorp CEO Dave McJannet.
In the episode “How to Price toMaximize for Upsell and Expansion, Why and When to Engage With Partner Programs and How to Correctly Segment Customer Profiles Most Efficiently,” Gonzalez answers some pressing questions:
- What is the right process for implementing partnerships?
- What are the biggest change-management misconceptions?
- What is the right way to think about pricing — and how can companies make it as frictionless as possible?
- What is required for effective expansion?
- How can sales and marketing work together successfully on pricing?
Listen to the full podcast episode to learn more about the world of SaaS today and hear Gonzalez’s insights on pricing, partner programs, and segmentation.
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