Salsify Named a Leader in the IDC MarketScape PIM for Commerce

December 17, 2019

The IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2019 Vendor Assessment named Salsify a Leader in PIM for Commerce. The study identifies syndication, ease of use, and data model flexibility as Salsify’s strengths. In addition, the report also shares an overview of the PIM market, its importance in the end-to-end customer journey, and key advice for technology buyers looking for a PIM solution.

According to the report, companies should consider Salsify when you are a brand manufacturer that understands the importance of creating consistent, engaging, and multichannel product experiences to drive commerce. You are looking for a flexible and scalable, multitenant SaaS PIM offering.

IDC MarketScape PIM Applications for Commerce

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of information and communications technology suppliers. This was the first year that IDC released a report focused on PIM.

Get a report excerpt to learn the IDC MarketScape’s advice for technology buyers.

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Written by: Nathan Teplow

Nathan Teplow (he/him) is the director of product marketing at Salsify, where he leads efforts to position the company’s solutions and drive customer adoption through strategic messaging and market insights.

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