The 11 Rules of Product Content, Part II: A Video Blog

February 29, 2016

Written By: Peter Crosby

The 11 Rules of Product Content, Part II: A Video Blog

Here are the next six rules for creating product content that sells. In case you forgot, these rules came from an ebook we put together with creative content agency content26. While making the ebook, one of the major issues companies face is figuring out how to get the rest of their cross functional teams understanding the right product content for today's consumer and to get it to market fast.

In this video blog, we'll teach you how with the last six rules:

Tag(s):

Written by: Peter Crosby

I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.

The Price vs. Brand Trust Paradox: Why 87% of Shoppers Will Pay More for Trusted Brands Despite Price Sensitivity

While cost remains a top priority for consumers — 55% say they’ll choose a different brand over their go-to for a better price or promotion — Salsify’s “Ecommerce Pulse...

Ecommerce Technology

7 minute read

How AI Shopping Tools Influence Product Discovery and Customer Engagement

Remember when Google was a shopper’s best friend for product discovery?

Ecommerce Trends

11 minute read

How To Drive Brand Advocacy in the Era of Consumer Social Responsibility

Shoppers aren’t the same as they were even a few years ago. They’re more value-driven, more outspoken, and far less likely to stick with one “go-to” brand just because it’s...

Subscribe to the Below the Fold Newsletter

Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.