The B2B ecommerce tipping point is rapidly approaching. Forrester projects that by 2021, over 50% of B2B purchases will be digital. As more Millennials take a seat as B2B buyers, they expect the same purchasing experiences in their consumer lives as in their work life. The new B2B consumer is young, digital savvy, and unrelentingly eager to research purchasing decisions independently of sales representatives.
What does this mean for B2B brands? It’s time to recognize the change is here: Your buyer wants a digital experience. You need to be prepared, with the right product experiences and sales channels. Watch our latest At The Whiteboard series with Rob Gonzalez to learn more about the habits and trends of the new B2B buyer.
Written by: Salsify
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Recent Posts
Top Ecommerce Trends To Watch in 2025
Creative Real-World Examples of Zero-Party Data Collection From Brands and Retailers
Enter the Future of Shopping: The Age of the AI Shopping Assistant and Chatbot
Subscribe to the Below the Fold Newsletter
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.
.svg)
