Top Predictions for 2024 Holiday Shopping Trends [DOWNLOAD]

On the nice-to-know list for the upcoming holiday shopping season: Nearly two-thirds of shoppers plan to shop on Black Friday and spend the same as last year — some generation groups will shell out even more.

Another not-so-naughty and ever-increasing trend? Self-gifting. As this year’s shoppers are finding stocking stuffers for their friends and family, they’re likely to grab some gifts for themselves too.

Explore these insights — and many others — in the “2024 Holiday Shopping Trends” report.

How Brands Can Leverage Holiday Shopping Trends

Brands looking to dominate the digital shelf this holiday season don’t wait to strategize. The name of the game? Fire up your holiday ecommerce strategy now and chill later.

According to the report, there are plenty of advantages to seize this season too: 15% of shoppers plan to spend more than last year, and 61% plan to buy something for themselves while holiday shopping.

But you can’t plan an informed, competitive strategy for capitalizing on these trends without being in the know.

To help with your efforts, the holiday shopping predictions report includes:

• Insights from U.S. and U.K. shoppers across generation groups;
• Last year’s spending patterns and response-based predictions for 2024;
• Trending gift ideas from 10 different verticals; and
• Data on when and where shoppers get inspired and plan to buy.

Explore generation- and shopper-specific insights to gain an advantage long before Cyber Week 2024 — which kicks off on Tuesday, Nov. 26, and runs through Monday, Dec. 2.

How can brands leverage these insights?

There’s much to do in the next several months — optimizing product detail pages (PDPs) to inspire shoppers searching for the perfect gift (especially a gift for themselves), running attractive promotions during peak shopping events like Black Friday, and ensuring the right inventory stays stocked.

Planning Your Holiday Strategy Now? A Merry, Bright Idea

Maybe your brand will smash holiday sales records on its own with little planning — maybe. But, the song isn’t, “They’re not making a list or checking it at all.”

As shoppers search early and often for gift inspiration, digging into holiday shopping trends and predictions can ignite the spark you’re looking for to start your holiday planning and solidify a competitive advantage.