Product Information Management Trends | Salsify
Forrester Research released its 2018 PIM Wave a few months ago and the full report fit into a larger 4-year shift product information management is seeing. Watch this video to understand the history of the wave and key changes the industry has gone through from MDM to PIM to PCM to PXM.
Over time, the most effective PIM solutions have features that are useful to the business user managing product information in a digital marketplace. The digital shelf is not a set it and forget it game. When consumers see your product information on the product page that is just the beginning of the story. By combining data management and syndication tools with product information intelligence, business users can succeed in the ongoing optimization required to win in digital commerce.
Written by: Peter Crosby
I love starting conversations that help our customers get product content better, faster, stronger. And I have a slight obsession with the New York Times crossword.
Recent Posts
Top Ecommerce Trends To Watch in 2025
Creative Real-World Examples of Zero-Party Data Collection From Brands and Retailers
Enter the Future of Shopping: The Age of the AI Shopping Assistant and Chatbot
Subscribe to the Below the Fold Newsletter
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.
.svg)
