Gaining Efficiency and Reducing Time to Market
Who uses Salsify at your company, and how exactly has it improved your team's workflows and efficiency?
The teams that are primarily using Salsify today are our digital shelf team, customer service team, and our graphic designers. Our graphic designers find it very easy to manage our digital assets in a single place, as opposed to sharing them in an email or via the multiple cloud-based storage systems [that they had to use] before.
[Salsify] has made [our graphic designers’] work simpler and more efficient when they need to change or update an image — [freeing them up] to work on revenue-driving tasks, rather than on tedious administrative tasks. Frankly, the customer service team was tired of manually cutting and pasting customer setup sheets.
With Salsify, you only map the customer requirements a single time. Then, every time you want to syndicate or get new content to a customer, you don't have to rebuild anything. Salsify retains the customer’s requirements and the channel mapping, which saves a tremendous amount of time for new item setups with existing customers.
Salsify [makes] sure that our content is 100% accurate and complete based on the checks and balances they have within each channel, so I know the content is approved and ready to be shared with our customers.
As I mentioned earlier, Salsify enables our team to create parent-child relationships for our products to easily share common attributes with color variations. Prior to utilizing Salsify, the team was manually completing customer templates and [copying and pasting] shared attributes, rather than storing them in a central location. This was very time-consuming.
With Salsify, we can easily manage parent attributes at a style level and make changes to a single item with full confidence that the assigned child part numbers will inherit those attributes. That's how I was able to create product copy for over 1,400 items in 30 days.
Salsify also helps streamline communication between our product content team and graphic designers. For example, we use workflows to request images rather than using emails. Workflows allow everyone involved in the content process to have visibility [into] all open tasks.
Salsify will send system-generated email reminders to complete the task, rather than burdening individuals with reminding their teammates manually. This frees everyone up to focus on value-adding tasks. Another great feature of Salsify’s workflow library is that several common workflows are pre-built. This means we didn’t need to create them from scratch.
Getting Content Into Customer Hands Quicker
How does Salsify streamline the process of getting your product content out to your customers and consumers?
[Through Salsify], we have several direct channels with customers that allow us to easily push our content to them and have it appear online instantly. This [process] ensures our most accurate content is always available to the end-consumer.
For customers without a direct channel to Salsify, the system produces a custom readiness report. We can then download and upload the template to the customer’s portal or share it with the buyer.
The built-in checks within Salsify assure us that the content is accurate and complete [before we send] it to the customer. We also use sell sheets within Salsify to create custom assortments, which are sent to customers to introduce new items or fabrics and allow the customer to make selections.
This [process] makes our sales team’s job easier and has resulted in very positive feedback from our customers. They’ve expressed that the sell sheets have all the information they need to make an assortment decision — and are very professional in appearance.
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