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    Salsify vs. Akeneo:
    Which PXM Solution Is Right for Your Business?

    Explore your product experience management (PXM) solution options, and compare Salsify vs. Akeneo to discover which PXM software is right for your business.

    Salsify

    Salsify’s unified Product Experience Management (PXM) platform is specifically built to serve as a central system for managing all of your product content and distributing it to each downstream channel with speed, agility, and efficiency.

    Organically built from the ground up, Salsify helps you conquer the digital shelf by getting you to market faster, reducing costs, uniting your teams, and so much more.

    With Salsify, you’ll gain better automation, scalability, repeatability, and a more cohesive user experience than any other PXM vendor can provide.

    Akeneo

    Because its core functionality is product information management (PIM), Akeneo struggles to support the full range of PXM features that Salsify offers.

    As a result, Akeneo depends on third-party interfaces and partnerships to support more extensive commercial use cases like syndication, enhanced content, Global Data Synchronization Network (GDSN), and digital shelf analytics.

    This fragmented approach to PXM can hinder your digital shelf success by creating several systems of record, limiting automation, and introducing extra complexity.

    Retail Network: Salsify vs. Akeneo

    Akeneo has recently built a syndication module but still has a very limited retailer publishing network.

    Conversely, Salsify has an expansive PXM network (built over 10-plus years) that enables brands to quickly and efficiently publish directly to retailers, distributors, data pools, and marketplaces.

    With Salsify’s direct retailer syndication partnerships, you’ll have confidence that your data will consistently meet retailer, category, and regulatory requirements, providing shoppers with the most enjoyable experience possible and making life easier for you. 

    Request a guided demo to learn how Salsify’s PXM solution can drive your digital shelf success.

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    Salsify Easily Meets Ecommerce Requirements

    Akeneo’s primary focus is on PIM, which means it can’t meet essential ecommerce requirements without the help of third-party integrations.

    This translates to a complex, inefficient experience for brands that want to publish their content to various channels.

    Unlike Akeneo, Salsify’s unified PXM easily meets ecommerce requirements because it natively integrates PIM with product content syndication, enhanced product content, and other features.

    Salsify PXM’s seamless integration allows brands to reduce manual effort, syndicate seamlessly across channels, better leverage automation, activate omnichannel shopping experiences, and so much more.

    Salsify Provides Effortless Automation 

    Salsify PXM is a unified platform, so everything within Salsify is built to work together seamlessly. You can leverage automation capabilities like translation and generative artificial intelligence (GenAI) workflows to create content that will win on the digital shelf.

    Salsify’s superior, no-code workflow engine with pre-built templates, automated data transformations, and in-app collaboration increases your processes' speed and efficiency.

    Akeneo’s workflow features are limited to its enterprise edition and need bespoke development. Akeneo also lacks key automation throughout the syndication process, including automated data transformations and closed-loop feedback reporting.

    Salsify’s Syndication Network Has Greater Reach

    Salsify's extensive syndication network lets you confidently publish directly to retailers, distributors, data pools, digital catalogs, and marketplaces — enabling you to get your products to market faster and more efficiently.

    Akeneo’s syndication module lacks the deep retailer connectivity that Salsify offers because it’s disconnected from Akeneo’s core PIM platform. Its network reach is also much smaller, with significantly fewer direct retailer relationships.

    Salsify Offers Enterprise-Level Scalability

    Salsify is designed for enterprise-scale installations with strong features and scalability. All users can rest assured they’re using the latest, most feature-rich version of Salsify’s PXM platform, which is built on a cloud-native, multitenant architecture

    Akeneo is primarily a down-market solution, typically for direct-to-consumer (D2C)-only use cases. It lacks the robust features typically required for large, global deployments, like enterprise-grade permissioning, robust workflow tools, and adaptable data models.

    Akeneo's legacy as an on-premises, open-source solution has led to multiple editions and deployment models, which creates complexity and maintenance overhead.

    Hear From Satisfied Salsify Customers

    Salsify customers share how the Salsify PXM platform has become an integral part of their workflows, saving them time and energy, increasing efficiency, and much more.

    “[Salsify] automation frees our team to focus on creating content and campaigns that convert more consumers across all digital and physical channels and to think about the future and how we can continue to deliver for our shoppers and customers across the digital shelf."

    Halle Herzog, Lead Digital Shelf, The Kraft Heinz Company
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    "I think the value that Salsify provides is better cross-functional alignment. It'll save you time. It will move your initiatives forward faster than you could on your own. And it will help you build your brands."

    Carrie Mesing, Director of Ecommerce Marketing Strategy, Danone
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    "Having a platform like Salsify has really helped to expedite things. We now have a source of truth and can provide content to these retailers in a much more streamlined way with consistency and accuracy."

    Pam Perino, Ecommerce Content Manager, The Ghirardelli Chocolate Company
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    “With Salsify’s connections, we could go right in and publish the right information. With other platforms, someone has to be chased down, and there’s a back-and-forth and lack of speed. This automated process improved the accuracy of our content and, therefore, improved the health of our content.”

    Charles Turner, Web Content Improvement Manager, Nestle Purina Petcare
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    Learn How the Unified Salsify PXM Platform Can Help Your Brand

    The Salsify PXM platform enables you to win on the digital shelf — whether selling wholesale, through distributors, on marketplaces, through social commerce, or directly on your brand site.

    Request a guided Salsify demo to understand why thousands of brand manufacturers worldwide trust Salsify.

    Learn how the platform can help you centralize your product content, syndicate it across every digital touch point, and automate your product experience process at scale.

    Learn How Salsify’s PXM Has Helped Top Brands Win on the Digital Shelf

    Case Study

    Danone Quickly Expands Product Syndication From 0 to More Than 1,000 SKUs With Salsify

    The food and beverage enterprise reimagines its ecommerce efforts while enjoying new ...

    READ CASE STUDY
    Case Study

    Ghirardelli Sweetens Its Product Content Management Strategy With a Salsify Direct Connection

    The leading chocolate company leveraged Salsify’s direct connection with Walmart to drive ...

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    Case Study

    Nestlé Purina PetCare Increases Content Scores With Salsify Workflows and Syndication

    Learn how Nestlé Purina PetCare leveraged Salsify Activation and Salsify Workflow solutions to ...

    READ CASE STUDY
    Salsify PXM Request a guided demo to learn how Salsify can help you win on the digital shelf. REQUEST DEMO