Access Now
What Is PXM?

What Is PXM?

PXM for Brands

Lead the digital shelf with Product Experience Management (PXM).

PXM for Retailers

Source supplier product content efficiently and at scale with PXM.

What Is the Digital Shelf?

Learn about the digital shelf, including strategies for winning sales.

Build Winning Shopping Experiences

Learn how to engage and convert more shoppers with these winning tips.

Solutions

For Brands

Centralize

Centralize all your product content, no matter where it lives.

Connect

Connect across the digital shelf to deliver engaging product experiences.

Automate

Automate manual processes to improve efficiency and accuracy.

For Retailers

Onboard

Accelerate your retail suppliers and product data onboarding.

Validate

Ensure up-to-date product data is always available to your customers.

Automate

Gain the freedom to scale your business with automation.
Products

PXM Product Experience Management

PIM

Manage all product content in one central system of record.

Syndication

Easily syndicate product content to every consumer touch point.

Enhanced Content

Enrich product pages with below-the-fold content and rich media.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Grocery Accelerator

Leverage the first-ever category-wide PXM accelerator in the grocery industry.

Digital Shelf Analytics

Continuously optimize your organization’s product content syndication.

Catalog Sites

Share secure, on-brand, and always up-to-date digital product catalogs.

Automation and AI

Automate business processes and enhance Salsify workflows with AI.

PXM Platform, Integrations, and APIs

Integrate the PXM platform with the rest of your enterprise systems architecture.

SXM Supplier Experience Management

Supplier Onboarding

Accelerate supplier onboarding while ensuring your schema requirements are met.

Product Listing

Sell products faster with Product Listing.

Content Enrichment

Increase online conversions with Content Enrichment.

Automation

Save time and increase operational efficiency with retail automation.

SXM Platform, Integrations, and APIs

Integrate the SXM platform with the rest of your enterprise systems architecture.

PXM Network

Syndication Network

Automate how you exchange product content data to the digital shelf.

Enhanced Content Network

Turn product pages into product experiences with Enhanced Content.

Commerce Platform Integrations

Create winning product experiences everywhere shoppers are, including on owned sites.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Open Catalog

Connect to the digital shelf faster with an open, standardized, and free product catalog.
Partners

Solution Partners

Find a Solution Partner

Learn more about Salsify solution partners.

Become a Solution Partner

Learn how to become a Salsify solution partner.

Technology Partners

Find a Technology Partner

Learn more about Salsify technology partners.

Become a Technology Partner

Learn how to become a Salsify technology partner.
Resources

Resources

Resource Library

Explore our ecommerce resources to get everything you need to win on the digital shelf.

Blog

Read our blog to get actionable insights for navigating changing markets and industry demands.

Webinars

Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.

Knowledge Base

Investigate our knowledge base to build your Salsify skills and understanding.

Product Updates

Explore the latest news and updates for Salsify products.

API

Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Salsify 2024 Consumer Research Report

2024 Consumer Research: The Modern Buying Journey

Download Salsify's report to get insights into the latest trends and consumer behaviors.

REQUEST DEMO
    REQUEST DEMO

      Salsify vs. Syndigo:
      Which PXM Solution Is Right for Your Business?

      Explore your product experience management (PXM) solution options, and compare Salsify vs. Syndigo to discover which PXM software is right for your business.

      Salsify

      Salsify’s unified PXM platform is specifically built to enable you to manage content distribution for your brand to each downstream channel with speed, agility, and efficiency.

      Organically built from the ground up, Salsify helps you conquer the digital shelf by getting you to market faster, reducing costs, uniting your teams, and so much more.

      You’ll receive better automation, scalability, repeatability, and a more cohesive user experience than any other PXM vendor can provide.

      Syndigo

      Syndigo, another PXM vendor, has similar solutions to Salsify but takes a different approach to solving brand challenges. Built through acquisition, Syndigo’s offerings comprise over a dozen point solutions, data pools, and creation services.

      Where Salsify’s PXM network is built on openness and automation, Syndigo’s is built on legacy, exclusive relationships, and outdated operating models. Syndigo’s approach means that brands’ control and speed are limited when publishing.

      Retail Network: Salsify vs. Syndigo

      A major misconception is that you have to use Syndigo to reach certain retailers. That was true in the past, but not anymore. Most retailers have moved away from this model of exclusivity to one that prioritizes openness and choice.

      Why did retailers make this move? It allows higher-quality content to flow faster and more reliably between brands and retailers, resulting in a better overall end-consumer experience.

      As a brand, this gives you the freedom to choose the platform that best meets your needs rather than be forced to choose a vendor based on retailer restrictions.

      Request a guided demo to learn how Salsify’s PXM solution can drive your digital shelf success.

      Request a Demo

      Salsify Offers More Flexibility

      Data my way? Your way? Which way? Whose way? Syndigo’s platform is tightly wound around retailer requirements, which means you have to input your data in many different variations with limited reuse and connectivity across channels.

      Salsify provides superior flexibility and mapping capabilities, allowing you to model and manage your data in a way that makes sense to your organization — all while maximizing reuse and consistency across every downstream channel.

      This flexibility helps you create a system of record that drives scale and repeatability, rather than squandering your time inputting data in lots of different places with limited connection or traceability. 

      Salsify Offers More Automation

      Salsify PXM is a unified platform, which means everything within Salsify is built to work together seamlessly. You can leverage automation capabilities like translation and generative artificial intelligence (AI) workflows to create content that will win on the digital shelf.

      Salsify’s superior workflow, automated data transformations, and in-app collaboration will enable you to bring increased speed and efficiency to your processes.

      Salsify Offers More Control

      Salsify believes that brands have the best content — and your content should remain in your control.

      Rather than try to control how you create, own, and manage the data flow between brands and retailers, Salsify empowers you with tools, automation, and deep retailer connectivity. You’ll also maintain full ownership over your data, including the creative rights and when, where, and how it’s published.

      Salsify Offers More Innovation

      Salsify has a proven track record of building and delivering innovative new solutions to the market, rather than just acquiring point solutions.

      Since Salsify PXM is organically built on one code base, there’s no integration debt, freeing up research and development (R&D) time to focus on innovation — not integration.

      Hear From Satisfied Salsify Customers

      Salsify customers share how the Salsify PXM platform has become an integral part of their workflows, saving them time and energy, increasing efficiency, and much more.

      “[Salsify] automation frees our team to focus on creating content and campaigns that convert more consumers across all digital and physical channels and to think about the future and how we can continue to deliver for our shoppers and customers across the digital shelf."

      Halle Herzog, Lead Digital Shelf, The Kraft Heinz Company
      Learn More

      "I think the value that Salsify provides is better cross-functional alignment. It'll save you time. It will move your initiatives forward faster than you could on your own. And it will help you build your brands."

      Carrie Mesing, Director of Ecommerce Marketing Strategy, Danone
      Learn More

      "Having a platform like Salsify has really helped to expedite things. We now have a source of truth and can provide content to these retailers in a much more streamlined way with consistency and accuracy."

      Pam Perino, Ecommerce Content Manager, The Ghirardelli Chocolate Company
      Learn More

      “With Salsify’s connections, we could go right in and publish the right information. With other platforms, someone has to be chased down, and there’s a back-and-forth and lack of speed. This automated process improved the accuracy of our content and, therefore, improved the health of our content.”

      Charles Turner, Web Content Improvement Manager, Nestle Purina Petcare
      Learn More

       

      Request a Demo

      Learn How the Unified Salsify PXM Platform Can Help Your Brand

      The Salsify PXM platform enables you to win on the digital shelf — whether selling wholesale, through distributors, on marketplaces, through social commerce, or directly on your brand site.

      Request a guided Salsify demo to understand why thousands of brand manufacturers worldwide trust Salsify.

      Learn how the platform can help you centralize your product content, syndicate it across every digital touch point, and automate your product experience process at scale.

      Learn How the Unified Salsify PXM Platform Has Helped Other Leading Brands Win on the Digital Shelf

      Case Study

      Mars Consolidates Product Data to Reach Over 200% Ecommerce Growth With Salsify

      Mars, Incorporated consolidated its ecommerce data and streamlined its process with Salsify to ...
      READ CASE STUDY
      Case Study

      The Kraft Heinz Company Manages Product Content Optimization for More Than 3,000 SKUs

      Learn how The Kraft Heinz Company completed product content optimization for more than 3,000 SKUs ...
      READ CASE STUDY
      Case Study

      Jackson Family Wines Harnesses Salsify PIM Configurations To Reduce Manual Work

      Read our case study to learn how Jackson Family Wines leveraged the Salsify Product Information ...
      READ CASE STUDY
      Salsify PXM Request a guided demo to learn how Salsify can help you win on the digital shelf. REQUEST DEMO
      Also of Interest
      Copyright © 2024 Salsify. All Rights Reserved Privacy Policy Terms of Service Security Sitemap Glossary