2018 Consumer Research Report

Why Product Experiences are What Win Trust in the Digital Age

eCommerce hasn’t killed consumer loyalty or trust in brands, it’s just shifted that trust from brand familiarity or visibility, onto more experiential terms. In 2018, particularly for considered purchases, consumers care less about price when a product has demonstrated trustworthiness - they’ve already had a great experience with it, the product content answers their concerns or questions, and there are plenty of positive reviews.

To gain a better understanding of these changing consumer preferences, and where brands have an opportunity to win, this Salsify consumer research outlines survey findings from more than 1,000 U.S. consumers who shopped online at least once in 2017.

Get the full report for data on:

• What digital content and product page characteristics consumers care about
• What motivates consumers to pay more while shopping online
• How consumer preferences differ by product type, and age range