PIM Requirements for the Digital Shelf

Selling effectively across the digital shelf requires a flexible, fast way to deliver product data that’s adapted to each external endpoint. Many people throughout your organization need access to lots of fast-changing data. But you can’t compromise traditional data governance and internal standards, for the sake of speed or agility.

Traditional PIMs were built to manage a single source of product data. Today, brands need a PIM than can help you marry old and new processes to grow sales and ensure brand consistency across a collection of diverse and rapidly evolving digital touchpoints.