Oroton Builds Scalable Foundation for Global Channels With Salsify PXM

Improving Scalability and Internal Efficiencies With Salsify PXM

As part of its growth strategy, Oroton had already begun to re-platform its IT ecosystem. Salsify was a natural choice to set the foundations for scalability and internal efficiencies. Having previously used the SKUlibrary platform and SKUstudio creative services, Oroton was already familiar with the team and processes and the native integrations were facilitated easily.

Working With DigiShelf To Restructure Rich Product Data

Oroton worked with DigiShelf — a local Salsify implementation partner — to help structure, cleanse, and publish rich product data across a number of channels within a few months. Oroton is now also feeding this content back into its business to support business operations whilst reducing effort on content maintenance.

Taking Advantage of the Single Source of Truth

Oroton’s enterprise resource planning (ERP) items were integrated seamlessly into the Salsify Product Information Management (PIM) solution so that all its product data and automations were centralised into one place. Having a single source of truth allowed all of its teams to have greater visibility and control of their product data.

Time to Market Improves Through Consistency and Automation

Salsify helped Oroton meet its objective of designing its business around the customer by providing them with accurate and enhanced product content to help drive sales across its product range.

Through automating more of their process, they have saved valuable time and resources whilst reducing speed to market and reducing business risk.

By using Salsify, they are continually looking at ways to incorporate automation into their processes, utilising the platform’s workflow capabilities so they can focus more of their efforts on value-added activity.