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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Cyber Week, Cyber Monday, and Black Friday Trends: How Excited Are Shoppers This Year? Fetured Image

Cyber Week, Cyber Monday, and Black Friday Trends: How Excited Are Shoppers This Year?

Black Friday originated in the U.S. and has since spread to other countries, including the U.K., Australia, Canada, and Germany. Black Friday trends and success also spurred...

What Are the Limitations of Classic PIM Solutions? Fetured Image

Digital Shelf Insights

What Are the Limitations of Classic PIM Solutions?

These days, printing out a stapled pile of travel directions — let alone drafting your route with a roadmap — might earn you some wayward glances from your fellow companions.

5 Consumer Insights on How and Why Busy Parents Buy Fetured Image

5 Consumer Insights on How and Why Busy Parents Buy

Parents and guardians have very little free time — often not enough to rid the couch cushions of every rogue Cheerio, let alone enough to restock the pantry with them.

Ecommerce GTM Strategy

5 Winning Ecommerce Customer Acquisition Strategies for Brands

No buyers = no business.

Ecommerce Marketing

Influence or Illusion? Exploring the True ROI of Ecommerce Influencers

The rise of social media has paved the way for social media influencers (a.k.a. industry favorites with big followings). They’ve become big players in the marketing...

PIM vs. PXM: What the Future Holds for These Ecommerce Solutions [DOWNLOAD]

At first glance, product information management (PIM) and product experience management (PXM) software solutions may seem like comparable offerings. But a closer look...

Ecommerce Trends

‘Just an Owl Tryna Vibe’: What Brands Can Learn From Duolingo’s Viral Social Media Marketing Strategy

An effective social media marketing strategy is all about entertaining and informing your customers while maintaining a distinctive, relatable “vibe.” And these days, few are...

Product Page Optimization

Essential Product Page Optimization Strategies To Drive Digital Shelf Success

Ever taken a guided historical tour?

Ecommerce Marketing

How To Manage Marketing Spend and Conduct an Ecommerce ROI Analysis

For ecommerce brands to succeed, effective ecommerce marketing spend is a must.

Omnichannel Commerce Strategy

5 Ecommerce Strategies for a Successful Back-to-School Shopping Season

As summer winds down, many retailers look toward Black Friday, Cyber Monday, and the impending winter shopping season. But there’s still one major shopping event standing in...

Summit Spotlight: How To Unlock B2B Revenue Growth Through a Connected Ecosystem

When three celestial bodies line up — for example, the sun, the moon, and Earth — the results can be pretty amazing, ranging from high tides to eclipses. Scientists have a...

Digital Shelf Summit

Summit Spotlight: How To Advance Data Quality and Organizational Governance

When an organization wants to sell across markets and continents, disparate local data management strategies aren’t going to cut it.Instead, organizations need strong data...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

Omnichannel Commerce Strategy

Gen Z vs. Gen Alpha: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

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