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Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Easily enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
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Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
PXM App Center
Gain extensions, integrations, and destinations with the PXM App Center.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Win on the digital shelf by automating manual tasks.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Syndication Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Use Enhanced Content to turn product pages into product experiences.
Commerce Platform Integrations
Create winning product experiences everywhere shoppers are, including on owned sites.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
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API
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Explore the basics of the Global Data Synchronization Network (GDSN), including the organization that controls it, its history, how it works, the problems it solves, and how GDSN data pools connect to the GDSN.
The GDSN connects trading partners to a trusted, continuously synchronized product information source. These established connections allow product information, including changes, to move freely.
The GDSN is designed to make the process of defining and mapping requirements straightforward. While all industries benefit from this GS1 Global standard, highly regulated industries like food and healthcare find it especially beneficial.
The GDSN design for its network of interconnected data pools reduces the need for manual processes for moving data. This process also reduces errors and decreases the time needed to take product information to market.
LEARN MOREThe Uniform Code Council (UCC) created GS1 Global in 1974. This numbering system was expanded outside of the U.S. in 1976 with the European Article Numbering (EAN) system. Thirty-two independent standards evolved around these two numbering systems. In 2004, the EAN and UCC codified these standards into a joint protocol: the GDSN.
Learn MoreThe GDSN allows data sources to transmit product information to trading partners automatically. It manages a broad range of product information, including operational and logistical data (e.g., weight, dimensions, hazardous shipping flags) and packaging information (e.g., pallet, case and pack shipping configurations).
The GDSN transmits this product information in five steps.
A data source, such as a manufacturer, submits product data to its data pool.
The data pool publishes a small subset of this information to the GS1 Global Registry.
The data source’s trade partner, such as a distributor or retailer, searches the registry and subscribes to this data.
The data source’s data pool responds to this subscription by sending the full product information to the trade partner’s data pool.
The trade partner confirms receipt.
A data pool is a solution that stores product information to transmit it to the GDSN. Companies must subscribe to a GS1-certified data pool to connect to the GDSN.
More than 50 data pools are tested and certified by GS1 Global, including Salsify, GS1 U.K., and GS1 Canada. While it's not necessary to have contracts with multiple data pools, consider whether a data pool offers global market data connections.
Some companies also choose to purchase a machine-to-machine (M2M) provider, which are software packages that both connect to the GDSN data pool and streamline the process of moving data. Not all data pools, however, offer this service or maintain certification programs.
GS1 recommends companies complete a small, controlled data pool trial before choosing a provider.