Register Now
REQUEST DEMO

    3P Marketplace

    In a third-party (3P) marketplace, brands sell directly to consumers through retailer platforms like Amazon and Walmart.

    What Is a Third-Party (3P) Marketplace?

    In 3P marketplaces, brands are in control of selling their products directly to consumers through retailers, unlike 1P marketplaces where retailers sell the products themselves.

    With 3P, brands have a lot more control over their products, including pricing, inventory, and marketing. Brands are also in charge of customer service and maintaining inventory. They can share inventory from one retailer with another retailer, which they can’t do in a 1P marketplace.

    They’re also responsible for order fulfillment unless the retailer offers a retailer fulfillment program.

    Digital Shelf Deep Dive

     

    See Salsify in Action

    Bring your team, tools, and data together to launch high-impact inbound marketing campaigns in less time.

    Request a demo