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    Basket Size Optimization

    Basket size optimization refers to strategies a brand employs to boost the average number of items in customers' orders.

    What Is Basket Size Optimization?

    A customer's basket size is the number of items they purchase at once. Brands and retailers often track the average basket size across orders and employ strategies to drive higher basket sizes and, therefore, boost their revenue. Basket size optimization involves strategies such as upselling, bundling, or cross-selling to encourage customers to add more items to their carts. It can also involve providing strategic discounts or rewards to customers who add to their order. Ultimately, basket size optimization is about both creating higher item volumes and building loyalty with customers to drive repeat purchases.

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