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What Is PXM?

What Is PXM?

PXM for Brands

Lead the digital shelf with Product Experience Management (PXM).

PXM for Retailers

Source supplier product content efficiently and at scale with PXM.

What Is the Digital Shelf?

Learn about the digital shelf, including strategies for winning sales.

Build Winning Shopping Experiences

Learn how to engage and convert more shoppers with these winning tips.

Solutions

For Brands

Centralize

Centralize all your product content, no matter where it lives.

Connect

Connect across the digital shelf to deliver engaging product experiences.

Automate

Automate manual processes to improve efficiency and accuracy.

For Retailers

Onboard

Accelerate your retail suppliers and product data onboarding.

Validate

Ensure up-to-date product data is always available to your customers.

Automate

Gain the freedom to scale your business with automation.
Products

PXM Product Experience Management

PIM

Manage all product content in one central system of record.

Syndication

Easily syndicate product content to every consumer touch point.

Enhanced Content

Enrich product pages with below-the-fold content and rich media.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Grocery Accelerator

Leverage the first-ever category-wide PXM accelerator in the grocery industry.

Digital Shelf Analytics

Continuously optimize your organization’s product content syndication.

Catalog Sites

Share secure, on-brand, and always up-to-date digital product catalogs.

Automation and AI

Automate business processes and enhance Salsify workflows with AI.

PXM Platform, Integrations, and APIs

Integrate the PXM platform with the rest of your enterprise systems architecture.

SXM Supplier Experience Management

Supplier Onboarding

Accelerate supplier onboarding while ensuring your schema requirements are met.

Product Listing

Sell products faster with Product Listing.

Content Enrichment

Increase online conversions with Content Enrichment.

Automation

Save time and increase operational efficiency with retail automation.

SXM Platform, Integrations, and APIs

Integrate the SXM platform with the rest of your enterprise systems architecture.

PXM Network

Syndication Network

Automate how you exchange product content data to the digital shelf.

Enhanced Content Network

Turn product pages into product experiences with Enhanced Content.

Commerce Platform Integrations

Create winning product experiences everywhere shoppers are, including on owned sites.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Open Catalog

Connect to the digital shelf faster with an open, standardized, and free product catalog.
Partners

Solution Partners

Find a Solution Partner

Learn more about Salsify solution partners.

Become a Solution Partner

Learn how to become a Salsify solution partner.

Technology Partners

Find a Technology Partner

Learn more about Salsify technology partners.

Become a Technology Partner

Learn how to become a Salsify technology partner.
Resources

Resources

Resource Library

Explore our ecommerce resources to get everything you need to win on the digital shelf.

Blog

Read our blog to get actionable insights for navigating changing markets and industry demands.

Webinars

Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.

Knowledge Base

Investigate our knowledge base to build your Salsify skills and understanding.

Product Updates

Explore the latest news and updates for Salsify products.

API

Examine our comprehensive API and webhook guides to start working with Salsify quickly.
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2025 Consumer Research: Meet Every Shopper, Every Channel, Every Moment

Download our report for emerging consumer trends with direct insights from shoppers that will help you thrive on the digital shelf.

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      Brand Influencer

      A brand influencer is a third-party partner, typically with a large audience or following, who promotes a brand and its products in exchange for payment or free items.

      What Is a Brand Influencer?

      Today’s consumers increasingly look to trusted sources for product recommendations and reviews. Brand influencers fill that trusted spot by promoting a brand’s products via content marketing to their far-reaching virtual audiences.

      Most brand influencers use social media for product promotion. They post unboxing videos, demonstrations of product usage, tailored photos highlighting products, or create giveaways to engage consumers. 

      When partnering with a brand influencer, it’s critical for business leaders to find someone whose content and values align with their brand. An affordable used car brand, for example, wouldn’t want to align with an influencer who regularly engages with high-end luxury vehicles, as the misalignment would cause disruption in the audience’s shopping experience.

      Businesses can find an aligned brand influencer by searching social media networks using relevant keywords. While each influencer’s number of followers will vary, businesses should look for those with wide enough audiences to drive traffic and sales.

      Digital Shelf Deep Dive

       

      Related Terms

      Related Resources

      Guide

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