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    Brand-Specific Price Indexing

    Brand-specific price indexing is the process of using data to understand a brand's product price in relation to the rest of the market.

    What Is Brand-Specific Price Indexing?

    A price index is a comparison formula that helps brands understand their product's price in relation to similar products from competitor brands within a specific time frame and location. Typically, brand-specific price indexing involves calculating the average of competitor product prices or product categories. Brand-specific price indexing helps on two fronts. First, brands can use a price index to price their own products and stay competitive among other brands. Second, they can use it to price partner products or services — such as supply chain management, marketing support, or other services — to ensure they're getting the best possible price for the market. Brand-specific price indexing allows a brand to see a bird's-eye view of a pricing landscape to make informed business decisions.

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