[Available for a Limited Time] - Scale Digital Commerce with Product Experience Management | Gartner® Report
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PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Download Salsify's report to get insights into the latest trends and consumer behaviors.
Brick and click is a business model in which a retailer operates both an online ecommerce site and a brick-and-mortar location.
Today, consumers want fast, convenient ways to shop. And they’re increasingly using multiple in-store and digital touch points to find the products they want. As a business model, brick and click appeals to these consumer demands and habits, providing a unified experience for consumers no matter where or how they shop.
The brick and click model includes a variety of digital and in-store options. A retailer might offer an online inventory database for shoppers to find items in-store. They might also offer convenient buy online, pick up in store (BOPIS) options or allow shoppers to try items on in-store before customizing them online. In each of these cases, the retailer uses a combination of unified digital and in-person elements to enhance the shopping experience.
Brick and click also benefits businesses by helping grow brand awareness and loyalty. A better shopping experience makes consumers more likely to shop there again.