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    Cart Recovery Emails

    Cart recovery emails are messages sent to customers who have added items to their ecommerce shopping cart but haven't completed a purchase.

    What Are Cart Recovery Emails?

    Because today's shoppers often browse across websites before making an actual purchase, they often abandon their shopping carts without completing their purchase. To recover those carts and drive conversions, brands and retailers often send cart recovery emails to encourage those customers to head back to the ecommerce site and complete their buying journey. Effective cart recovery emails are typically personalized to the customer based on their buying behavior or past purchases. Often, they include promotions, discounts, or other incentives to bring the customer back into the purchasing journey.

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