Channel Expansion Strategy

A channel expansion strategy is a plan a brand develops to attract more customers by engaging them on more marketing channels.

What Is a Channel Expansion Strategy?

Channels are the places through which brands engage with customers and promote their products. In ecommerce, channels can include social media platforms, websites, mobile apps, online selling platforms, influencer profiles, and more. A brand develops a channel expansion strategy to increase the number of channels within its marketing plans, thereby engaging more customers — often in new market segments — and driving more business. A channel expansion strategy works most effectively when it's coupled with an omnichannel approach in which channels are integrated together to allow for a consistent and convenient brand experience for customers. In this approach, customers move seamlessly from one channel to the next to engage with the brand. An omnichannel expansion strategy involves not only increasing the number of marketing and sales channels a brand has, but also ensuring those channels are fully integrated with one another.

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Channel Expansion Strategy

What Is a Channel Expansion Strategy?

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