PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation
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Activation Insights
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GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
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API
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Download Salsify's report to get insights into the latest trends and consumer behaviors.
Chatbots are computer programs that mimic a human in either written or spoken conversation. A chatbot can perform tasks or process communication and respond accordingly.
Chatbots generally fall into two categories: task-oriented and conversational. Task-oriented chatbots process a request and perform a single, related function. When a customer asks for a business’ contact information, for example, a task-oriented chatbot can serve up the correct information.
Conversational chatbots, on the other hand — sometimes known as digital assistants — use predictive analytics to answer more complex questions, provide personalized conversation or information, and pull data together to craft informed answers to consumers’ questions.
The biggest benefit that chatbots offer businesses is efficiency: They can handle basic customer questions, effectively organize customer inquiries, and swiftly direct customers to the right human agents. This frees humans up to focus on other value-adding tasks for the business.
Because today’s customers want quick, easy access to information, chatbots are often their preferred method of initial communication with a business.