PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
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API
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Churn rate is a metric that shows the rate at which customers stop engaging with a business, usually calculated as a percentage.
Customer retention is key to any successful business, helping boost profits and build loyalty. Many businesses use churn rate as a key performance indicator (KPI) to determine the success of their retention initiatives.
Businesses can look at a number of areas of their business to calculate churn rate. For example, they might consider the percentage of customers who unsubscribe from their newsletter, the number of customers purchasing products month over month, or the number of customers who abandoned their shopping carts to purchase from their competitors.
In each of these cases, the business would calculate churn rate by dividing the number of customers at the beginning of any given time period or initiative by the number of customers at the end of that period.
While some customer churn is normal, a consistently high churn rate can indicate problems with a business’s sales, marketing, or customer engagement efforts.