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What Is PXM?

What Is PXM?

PXM for Brands

Lead the digital shelf with Product Experience Management (PXM).

PXM for Retailers

Source supplier product content efficiently and at scale with PXM.

What Is the Digital Shelf?

Learn about the digital shelf, including strategies for winning sales.

Build Winning Shopping Experiences

Learn how to engage and convert more shoppers with these winning tips.

Solutions

For Brands

Centralize

Centralize all your product content, no matter where it lives.

Connect

Connect across the digital shelf to deliver engaging product experiences.

Automate

Automate manual processes to improve efficiency and accuracy.

For Retailers

Onboard

Accelerate your retail suppliers and product data onboarding.

Validate

Ensure up-to-date product data is always available to your customers.

Automate

Gain the freedom to scale your business with automation.
Products

PXM Product Experience Management

PIM

Manage all product content in one central system of record.

Activation

Easily syndicate product content to every consumer touch point.

Enhanced Content

Enrich product pages with below-the-fold content and rich media.

Catalog Sites

Share secure, on-brand, and always up-to-date digital product catalogs.

Automation

Enhance collaboration with Salsify’s automated workflow engine.

Activation Insights

Continuously optimize your organization’s product content syndication.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

PXM Platform, Integrations, and APIs

Integrate the PXM platform with the rest of your enterprise systems architecture.

SXM Supplier Experience Management

Supplier Onboarding

Accelerate supplier onboarding while ensuring your schema requirements are met.

Product Listing

Sell products faster with Product Listing.

Content Enrichment

Increase online conversions with Content Enrichment.

Automation

Save time and increase operational efficiency with retail automation.

SXM Platform, Integrations, and APIs

Integrate the SXM platform with the rest of your enterprise systems architecture.

PXM Network

Activation Network

Automate how you exchange product content data to the digital shelf.

Enhanced Content Network

Turn product pages into product experiences with Enhanced Content.

Ecommerce Platform Integrations

Create winning product experiences on owned sites with powerful ecommerce software.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Open Catalog

Connect to the digital shelf faster with an open, standardized, and free product catalog.
Partners

Solution Partners

Find a Solution Partner

Learn more about Salsify solution partners.

Become a Solution Partner

Learn how to become a Salsify solution partner.

Technology Partners

Find a Technology Partner

Learn more about Salsify technology partners.

Become a Technology Partner

Learn how to become a Salsify technology partner.
Resources

Resources

Resource Library

Explore our ecommerce resources to get everything you need to win on the digital shelf.

Blog

Read our blog to get actionable insights for navigating changing markets and industry demands.

Webinars

Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.

Engineering Blog

Explore our engineering blog to get developer resources, insights, and tips.

Events

Register for our upcoming in-person and virtual events to connect with other industry insiders.

Knowledge Base

Investigate our knowledge base to build your Salsify skills and understanding.

Product Updates

Explore the latest news and updates for Salsify products.

API

Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Salsify 2024 Consumer Research Report

2024 Consumer Research: The Modern Buying Journey

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      Credibility

      Credibility refers to a brand’s reputation as reliable and honest, which is built over time and can drive customer loyalty.

      What Is Credibility?

      Building trust with consumers is critical to ecommerce success today, as consumers have an ever-increasing number of options for where to shop. When brands are able to build and sustain credibility, they often attract more consumers and win more business.

      Building credibility as an honest, transparent, and reliable brand is about creating positive customer experiences in which consumers get the right product information at the right time and can depend on the brand to meet their needs.

      When a customer can quickly navigate to a product page on a brand’s website; access thorough, helpful, and informative product details; and get transparent information about pricing, shipping, and delivery, they’re more likely to put their loyalty in that brand.

      Having consistent, cohesive branding across all sales channels is another core principle of building credibility. If customers perceive a brand as inconsistent or messy, they’ll likely take their business elsewhere. 

      Digital Shelf Deep Dive

       

      Related Terms

      Related Resources

      Guide

      The Complete Guide to Winning Shopping Experiences
      Video

      How To Build Trust on the Digital Shelf

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