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What Is PXM?

What Is PXM?

PXM for Brands

Lead the digital shelf with Product Experience Management (PXM).

PXM for Retailers

Source supplier product content efficiently and at scale with PXM.

What Is the Digital Shelf?

Learn about the digital shelf, including strategies for winning sales.

Build Winning Shopping Experiences

Learn how to engage and convert more shoppers with these winning tips.

Solutions

For Brands

Centralize

Centralize all your product content, no matter where it lives.

Connect

Connect across the digital shelf to deliver engaging product experiences.

Automate

Automate manual processes to improve efficiency and accuracy.

For Retailers

Onboard

Accelerate your retail suppliers and product data onboarding.

Validate

Ensure up-to-date product data is always available to your customers.

Automate

Gain the freedom to scale your business with automation.
Products

PXM Product Experience Management

PIM

Manage all product content in one central system of record.

Syndication

Easily syndicate product content to every consumer touch point.

Enhanced Content

Enrich product pages with below-the-fold content and rich media.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Grocery Accelerator

Leverage the first-ever category-wide PXM accelerator in the grocery industry.

Digital Shelf Analytics

Continuously optimize your organization’s product content syndication.

Catalog Sites

Share secure, on-brand, and always up-to-date digital product catalogs.

Automation and AI

Automate business processes and enhance Salsify workflows with AI.

PXM Platform, Integrations, and APIs

Integrate the PXM platform with the rest of your enterprise systems architecture.

SXM Supplier Experience Management

Supplier Onboarding

Accelerate supplier onboarding while ensuring your schema requirements are met.

Product Listing

Sell products faster with Product Listing.

Content Enrichment

Increase online conversions with Content Enrichment.

Automation

Save time and increase operational efficiency with retail automation.

SXM Platform, Integrations, and APIs

Integrate the SXM platform with the rest of your enterprise systems architecture.

PXM Network

Syndication Network

Automate how you exchange product content data to the digital shelf.

Enhanced Content Network

Turn product pages into product experiences with Enhanced Content.

Commerce Platform Integrations

Create winning product experiences everywhere shoppers are, including on owned sites.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Open Catalog

Connect to the digital shelf faster with an open, standardized, and free product catalog.
Partners

Solution Partners

Find a Solution Partner

Learn more about Salsify solution partners.

Become a Solution Partner

Learn how to become a Salsify solution partner.

Technology Partners

Find a Technology Partner

Learn more about Salsify technology partners.

Become a Technology Partner

Learn how to become a Salsify technology partner.
Resources

Resources

Resource Library

Explore our ecommerce resources to get everything you need to win on the digital shelf.

Blog

Read our blog to get actionable insights for navigating changing markets and industry demands.

Webinars

Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.

Knowledge Base

Investigate our knowledge base to build your Salsify skills and understanding.

Product Updates

Explore the latest news and updates for Salsify products.

API

Examine our comprehensive API and webhook guides to start working with Salsify quickly.
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2025 Consumer Research: Meet Every Shopper, Every Channel, Every Moment

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      Customer Validation

      Customer validation is a product or brand development stage in which a business tests a product or marketing material with customers to verify that it meets their needs.

      What Is Customer Validation?

      When a business creates a new marketing strategy or launches a new product, it goes through several stages of development before releasing its initiative to the public. The customer validation stage happens after the business has outlined and acted on initial plans.

      When they have a minimum viable product — or a basic, “rough draft” iteration of the product — to show, the business engages a group of customers in the customer validation stage to have them test the product. By soliciting qualitative and quantitative insights from those customers, the business can learn what product aspects are — or aren’t — meeting consumers’ needs.

      To validate the product, businesses typically engage several segments of consumers to gain a wide variety of feedback. 
      Analyzing the feedback involves identifying the specific improvements that the business could take to better align with customer needs. Then, the business develops additional features or makes adjustments to provide a better product experience.

      Digital Shelf Deep Dive

       

      Related Terms

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      Energizer Powers Engaging Online Customer Experiences at Scale With Salsify

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