Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Customer Blog
Gain the latest tips, industry trends, and actionable ecommerce insights.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadData feeds send accurate, up-to-date product information — i.e., a product data feed — from one system to another. Data feeds can also be organized with data feed management platforms.
For businesses — especially those with large product catalogs — maintaining consistent, up-to-date product information across all consumer channels is critical.
Data feeds help manage this process by delivering accurate product information from one source to another. They're primarily important for brands who need to send consistent, accurate product information to a number of retailers efficiently.
With a data feed, a business can quickly and easily load information about thousands of products to their website. Merchants, manufacturers, or suppliers can use data feeds to send comprehensive product data throughout all consumer channels.
For this process to work effectively, though, businesses need a strong product data feed management system that can help them flexibly adapt to the data requirements at each endpoint.
Product data feed management systems help brands deliver content to retailers in the ways they prefer, which removes the onerous process of manually formatting data.