Demand Forecasting Software

Demand forecasting software is a technology solution that projects how in-demand a product will be in the future.

What Is Demand Forecasting Software?

To stay ahead on the digital shelf, brands and retailers need to accurately predict market trends and consumer needs. Demand forecasting software helps with this process by using data and, more recently, artificial intelligence (AI) tools to predict future demand for a product or service. Forecasting can impact every aspect of a business, including where the brand invests their marketing efforts, how they manage their inventory, changes they make to their supply chain, and how aggressively they advertise or promote products or services. Demand forecasting software is the backbone of this process, automating predictive models that can help a brand make more informed decisions.

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