Demand Planning Tools

Demand planning tools are solutions that use data to forecast consumer demand and potential revenue, factoring in business opportunities and constraints.

What Are Demand Planning Tools?

While demand forecasting focuses almost entirely on how in-demand a product will be in the future, demand planning accounts for additional factors, such as business constraints, market opportunities, consumer trends, and supply chain needs. Demand planning tools help businesses account for these many factors to offer a holistic assessment of a product's future demand. With this information, a brand can make more informed decisions about their marketing efforts, sales initiatives, distribution processes, or inventory management. Demand planning tools include forecasting software, revenue cycle planning solutions, inventory management systems, and more — all technologies that automate the data collection process and give brands crucial insights into the future of their business.

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