Dynamic Coupon Codes

Dynamic coupon codes are automated, personalized discount codes generated for consumers based on their shopping behavior.

What Are Dynamic Coupon Codes?

Coupon codes are text-based or numerical codes that customers enter at the point of sale to activate discounts on their purchase. Dynamic coupon codes take this process to the next level. These codes are often backed by an automated system that creates personalized coupon codes to the user's needs, interests, and behaviors. If a user has previously browsed athletic wear on an ecommerce site, a system that creates dynamic coupon codes could send that shopper a marketing message about the power of feeling comfortable while working out, along with a code for a discount on the item they were viewing. In this way, dynamic coupon codes connect more closely with consumers and target their specific buying behaviors.

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