Ecommerce Business Intelligence

Ecommerce business intelligence is the process of using technologies that collect and analyze data related to online selling to improve business operations and customer engagement.

What Is Ecommerce Business Intelligence?

Ecommerce business intelligence is a catch-all term for technologies that enable a brand or retailer to collect and analyze business data, such as customer behavior, sales, marketing, finance, and customer engagement analytics. These technologies enable brands and retailers to identify what's working and what's not within their business, giving them critical insights to guide decision-making. Ecommerce business intelligence technologies include product experience management (PXM) systems, revenue projection solutions, customer relationship management (CRM) systems, and more. Each of these solutions helps ecommerce brand and retail teams understand trends, spot areas in need of improvement, and make strategic decisions for the future of the business.

Digital Shelf Deep Dive

See Salsify in Action

Bring your team, tools, and data together to launch high-impact inbound marketing campaigns in less time.