Ecommerce Product Reviews

Ecommerce product reviews are written testimonials, often posted online, that share a customer's opinion and feedback about a particular product.

What Are Ecommerce Product Reviews?

Bombarded with marketing assets on every channel they peruse, today's customers increasingly value recommendations from sources they trust. Ecommerce product reviews are opportunities for customers to share their thoughts, feelings, and opinions on products they've purchased from various brands. These reviews give other customers trusted information, enabling them to make more informed and confident purchases. Because ecommerce product reviews are so critical to shoppers' buying journeys, it's critical for brands and retailers to enable review sharing on their websites and ecommerce platforms. Brands can even explicitly solicit reviews or incentivize shoppers to provide them to further engage existing customers and attract new ones.

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