Embedded Finance in Ecommerce

Embedded finance is when non-financial brands or retailers incorporate finance-oriented solutions into their offerings.

What Is Embedded Finance in Ecommerce?

Many online-based, non-financial brands have come to realize that offering finance-oriented solutions alongside their products and services can help them win more business. When they integrate financial tools or offerings into their catalogs, they're engaging in embedded finance in ecommerce. Most commonly, brands that use embedded finance in ecommerce might offer several different payment options at the point of sale. Payment plans, installments, or one-click payment options, for example, give consumers more flexible and convenient ways to pay for their products, which, therefore, increases conversion rates for the brand. Similarly, other brands like the rideshare app Lyft have developed actual checking and savings accounts. This kind of embedded finance in ecommerce enables consumers to use the product or service in parallel with their banking solutions.

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