Event-Driven Shopping

Event-driven shopping is the process of making purchases within an ecommerce architecture that responds to real-time events, such as a customer adding an item to a shopping cart or completing a purchase.

What Is Event-Driven Shopping?

Event-driven architecture is the foundation for event-driven shopping. As opposed to traditional ecommerce operations, event-driven architecture responds in real time to specific commerce-related events or activities. When a consumer makes a purchase in the traditional model, for example, they'd need to wait for their order to be manually processed, organized, and fulfilled. In an event-driven shopping scenario, on the other hand, the shopper's order would trigger the system to automatically process and fulfill their order. In this way, event-driven shopping requires little — if any — manual intervention and saves considerable time on the order fulfillment process. It also collects data throughout the process, giving brands and retailers insights into shoppers' buying behaviors.

Digital Shelf Deep Dive

See Salsify in Action

Bring your team, tools, and data together to launch high-impact inbound marketing campaigns in less time.