Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Customer Blog
Gain the latest tips, industry trends, and actionable ecommerce insights.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadFulfillment refers to the process a business undergoes when they receive a customer order, prepare the order, and deliver it to the customer.
Fulfillment involves three main steps that a business has to take to get a customer’s order into their hands. First, the business has to receive and store inventory either in-house or at an outsourced warehouse or facility.
Second, it has to process incoming orders by organizing them within an inventory management system, packaging products, and managing shipping preparation. Some businesses outsource this process, too, which helps them save time and labor costs.
Finally, the business must ship the product to the customer, complying with all carrier shipment requirements.
In addition to this process, ecommerce businesses can also use dropshipping for the fulfillment, which is the process of ordering straight from a supplier who ships directly to the consumer. No matter how the business conducts fulfillment, they must have an organized, detailed system that helps them get products to consumers quickly.