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What Is PXM?

What Is PXM?

PXM for Brands

Lead the digital shelf with Product Experience Management (PXM).

PXM for Retailers

Source supplier product content efficiently and at scale with PXM.

What Is the Digital Shelf?

Learn about the digital shelf, including strategies for winning sales.

Build Winning Shopping Experiences

Learn how to engage and convert more shoppers with these winning tips.

Solutions

For Brands

Centralize

Centralize all your product content, no matter where it lives.

Connect

Connect across the digital shelf to deliver engaging product experiences.

Automate

Automate manual processes to improve efficiency and accuracy.

For Retailers

Onboard

Accelerate your retail suppliers and product data onboarding.

Validate

Ensure up-to-date product data is always available to your customers.

Automate

Gain the freedom to scale your business with automation.
Products

PXM Product Experience Management

PIM

Manage all product content in one central system of record.

Activation

Easily syndicate product content to every consumer touch point.

Enhanced Content

Enrich product pages with below-the-fold content and rich media.

Catalog Sites

Share secure, on-brand, and always up-to-date digital product catalogs.

Automation

Enhance collaboration with Salsify’s automated workflow engine.

Activation Insights

Continuously optimize your organization’s product content syndication.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

PXM Platform, Integrations, and APIs

Integrate the PXM platform with the rest of your enterprise systems architecture.

SXM Supplier Experience Management

Supplier Onboarding

Accelerate supplier onboarding while ensuring your schema requirements are met.

Product Listing

Sell products faster with Product Listing.

Content Enrichment

Increase online conversions with Content Enrichment.

Automation

Save time and increase operational efficiency with retail automation.

SXM Platform, Integrations, and APIs

Integrate the SXM platform with the rest of your enterprise systems architecture.

PXM Network

Activation Network

Automate how you exchange product content data to the digital shelf.

Enhanced Content Network

Turn product pages into product experiences with Enhanced Content.

Ecommerce Platform Integrations

Create winning product experiences on owned sites with powerful ecommerce software.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Open Catalog

Connect to the digital shelf faster with an open, standardized, and free product catalog.
Partners

Solution Partners

Find a Solution Partner

Learn more about Salsify solution partners.

Become a Solution Partner

Learn how to become a Salsify solution partner.

Technology Partners

Find a Technology Partner

Learn more about Salsify technology partners.

Become a Technology Partner

Learn how to become a Salsify technology partner.
Resources

Resources

Resource Library

Explore our ecommerce resources to get everything you need to win on the digital shelf.

Blog

Read our blog to get actionable insights for navigating changing markets and industry demands.

Webinars

Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.

Knowledge Base

Investigate our knowledge base to build your Salsify skills and understanding.

Product Updates

Explore the latest news and updates for Salsify products.

API

Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Salsify 2024 Consumer Research Report

2024 Consumer Research: The Modern Buying Journey

Download Salsify's report to get insights into the latest trends and consumer behaviors.

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      Geotargeting

      Geotargeting is a marketing technique in which brands identify and develop advertising for specific locations using consumer data to ensure their ads resonate with potential customers in that area.

      What Is Geotargeting?

      As the ecommerce landscape evolves, marketing initiatives are needing to simultaneously broaden out to capture more consumer segments and narrow to provide more personalized advertising to niche segments. Geotargeting is one way of tapping into the needs and wants of a particular customer base living within a specific location.

      To create effective geotargeting campaigns, brands first need to understand their audience segments by region or location. This involves gathering consumer data to better understand the needs, behaviors, and purchasing habits of those within a defined geographic boundary.

      Then, brands need to use advertising technology to ensure consumers within that region — or who enter into that region — receive advertising targeted to their needs. Some mobile apps or APIs will deliver advertising to a selected consumer as soon as they enter into a defined region or location. This geotargeting enables brands to provide more personalized marketing that boosts the consumer experience.

      Digital Shelf Deep Dive

       

      Related Terms

      Related Resources

      Video

      What Is Omnichannel Commerce?

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