Growth Metrics

Growth metrics are performance indicators that calculate how much a business has or hasn't grown within a specific time period.

What Are Growth Metrics?

While more granular key performance indicators (KPIs) can help a business better understand their day-to-day work, growth metrics can give them a bird's-eye view of how they've evolved over time. When measuring growth, most businesses focus on identifying how much revenue they've earned, how many customers they've lost or gained, how many conversions they've generated, and how their overall customer lifetime value (CLV) has shifted over a given period of time. These metrics — along with many others — give brands the critical insights they need to make informed marketing, product, and sales decisions.

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