PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
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Knowledge Base
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Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
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An ideal customer profile (ICP) is an in-depth description of the type of customer — including demographics, interests, and behaviors — that a business identifies as the best fit for a product.
When developing a sales and marketing strategy, a business typically identifies their perfect customer, the one who best resonates with their product and is most likely to purchase it. Building out an ideal customer profile (ICP) that includes this hypothetical customer’s needs, wants, interests, demographics, challenges, and personality can help the brand tailor their marketing materials to the best possible customer for their product.
The ideal customer profile (ICP) is different from other audience-generating exercises, like identifying target audiences or building buyer personas. When creating an ICP, the business identifies not just any customer who might purchase their product, but rather the most valuable ones.
Identifying an ideal customer involves conducting quantitative and qualitative consumer research to see who’s buying similar products, who’s already purchased from the brand, and who’s engaging with the brand across channels. Then, the business would build a profile to drive marketing initiatives.