In-App Commerce

In-app commerce is the act of buying or selling products or services via a mobile application.

What Is In-App Commerce?

In-app commerce is a rapidly expanding form of purchasing and selling, as it provides the convenience and speed that today's customers demand. With this technology, shoppers can browse, research, and purchase products directly from their mobile apps on their smartphone or tablet. This can take several forms, including: - Buying credits from a mobile game app - Purchasing a product from an influencer or brand social media account - Making a purchase from a brand-specific mobile app Because in-app commerce enables customers to shop conveniently from anywhere, it drives customer engagement and increases conversions.

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