Instant Purchase Buttons

Instant purchase buttons are links that enable customers to buy products directly on the site they're browsing with a single click.

What Are Instant Purchase Buttons?

Instant purchase buttons are often located on ecommerce websites, mobile apps, selling platforms, and other digital spaces. They typically include actionable text, such as "buy now" or "click to buy," and they enable customers to make purchases by simply clicking the button. This allows the customer to avoid having to move through multiple pages to reach the point-of-sale (POS). Many social media apps, such as Pinterest and Instagram, have employed instant purchase buttons to generate in-app shopping and give social media browsers a quick, convenient purchasing experience. Other sites, like Amazon, offer instant purchase buttons to streamline the shopping experience on the marketplace and increase conversions.

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