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    Landing Page

    A landing page is a single web page that is designed as part of a marketing campaign in promotion of a product or service.

    What Is a Landing Page?

    A landing page is customarily created by brands and retailers to display information about their products and services that shoppers will discover through a linked page via a promotional email, search result, or advertising campaign. Brands and retailers use a landing page to promote their products and persuade prospective audiences to visit their websites — to convert visitors into paying customers. 

    Ecommerce teams are dedicated to creating valuable enhanced product content to increase responses to call-to-actions (CTAs) and elevate customer conversion rates.

    Digital Shelf Deep Dive

     

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