Lead Scoring Automation

Lead scoring automation is a technology that analyzes how likely a customer is to make a purchase.

What Is Lead Scoring Automation?

Lead scoring is a method of assessing a customer's likelihood of converting into a sale. Lead scoring automation, however, is when a brand relies on a data analysis system to make these evaluations quickly and in near real time. The system analyzes customer behavior on ecommerce platforms and brand websites to score each shopper on their likelihood of converting. The score takes several factors into account, including the shopper's actions, demographics, location, and brand engagement. Effective lead scoring automation can give brands accurate data on where they should put their time and energy toward qualifying leads.

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